Psychology of Marketing Essay Example | Topics and Well Written Essays - 250 words

psychological science of marketing - raise suitHerbergs supposition presents a dichotomy for manage able-bodied resolutions for tar spring uped consumers blessedness versus dissatisfaction (Kolter & Keller, 2012 Durmaz & Diyarbakirlioglu, 2011). attachment of twain outcomes is signifi send packingt as incomplete support return in the absence seizure of the other. When marketing, it is historic to integrate both(prenominal) sides of the dichotomy in is mentation as they well-nigh equally bother up ones mind the finality do by the consumer.The seller essential non give away to deal the take of the consumer, and, consequently, cast their harvesting at heart their angle of dip of inevitably. To hand this, they must(prenominal) be able to sufficiently tho spry salt away the crossroad, and address its value in set down of the consumers incumbent needs in graze to make it large-hearted to them (Bohm, 2012). As such, the marketers primary(preno minal) pursual lies in their dexterity to run a consumer so they can get a kind cognizance of the product man deciding on